Dental Check by 1 yr Campaign Launch!

We are pleased to be supporting the British Society of Paediatric Dentistry’s ( BSPD) Dental Check by 1yr campiagn being launched today!

Many Health Professionals will be supporting and educating parents of the benefits of taking little ones to the dentist by the age of 1 year old. The Dental Check by 1 Campaign suggests little ones visit the dentist as soon as milk teeth start to emerge. The Bickiepegs Finger Toothbrush & Gum Massager is a great way to introduce a toothbrush from the teething stage so that a good oral health routine is established early on.


PRESS RELEASE                                                                           19th September 2017









On 19th September 2017 in Manchester, the BSPD’s (British Society of Paediatric Dentistry) 65th Annual Scientific Conference will kick-off with delegates, sponsors and exhibitors unified in their concern for the unacceptable level of children with tooth decay which is so high that it is now becoming a high level political issue. As a committed supporter of babies’ oral care since 1925, Bickiepegs Healthcare, a sponsor at the conference, is offering all health visitors[1] a free Bickiepegs Finger Toothbrush & Gum Massager and a uniquely slanted Doidy Cup as part of their commitment to educating parents on how important a dental check by the age of one is to their children’s longterm oral health.


Dental Check by One (#DCby1) is a nationwide campaign to encourage parents and carers to take their child to the dentist before their first birthday. “Organisations across health care are supporting the campaign so that whether the parents are in a surgery, clinic, school, hospital or their own home they are informed of the importance of getting their child to the dentist by the age of one.”  Said Claire Stevens, President, British Society of Paediatric Dentistry.  “This first visit to the dentist is an important opportunity for a child to start a life of positive dental care and for parents to get advice on how to keep their child’s teeth healthy and strong.”

Chris Blincoe, Director, Bickiepegs Healthcare, commented “It is great to see so many delegates – from the health care sector  plus  infant oral care brands –  coming together with the objective of reaching out to parents and encouraging them to have their infant’s teeth checked by a dentist before the age of one.  We welcome the opportunity to get involved in the #DCby1 campaign at this year’s BSPD Conference, so that collectively we can tackle the alarmingly high number of children needing filings and extractions due to decay.  We believe that health visitors, in particular, have an important role to play in getting the message out early to the parents of young babies.”

Both the cost to the NHS and the unnecessary suffering experienced by children make the need for joined-up action more important than ever.  Indeed, NHS data[2] in 2013/14 shows that over 66,800 children in England, Scotland and Wales (under the age of 18) had a general anaesthetic to remove decayed teeth.  In 2013/14, 49% of 5 year olds and 58% of 8 year olds are reported to have had experience of dental decay. And the estimated cost to the NHS in 2015/16 of providing multiple dental extractions under general anesthetic in under 19s totalled a massive £50.5 million a year.




For more information, please contact Kate Clark, KCPR KateClarkPR on 07990 525639 /


Notes to Editors:

  1. The BSPD Scientific Conference runs from 19th to 22nd September 2017 at The Lowry, Salford Quays, Manchester.
  2. Bickiepegs Healthcare, a British brand,has been an expert for over 90 years in the oral care of infants aged 3 months to 2+ years.
  3. The Bickiepegs range includes Bickiepegs Teething Biscuits, the unique slanted weaning cup, the Doidy Cup – and the new Bickiepegs Finger Toothbrush & Gum Massager.
  4. The Bickiepegs range is available at leading pharmacies and supermarkets as well as on-line at
  5. Health Professionals  who would like to receive the free Bickiepegs pack can

[1] All health visitors registered to Bickiepegs Healthcare database

[2] NHS Child Dental Health Survey 2013, England, Wales and Northern Ireland [NS]