Our brands Feature

Promoting child development, from teething to weaning.

Our mission is to promote early childhood development, to ensure all children can reach their full physical and cognitive development potential.

Our two ranges - Bickiepegs and Doidy - encourage key initial developments in infants, from teething to weaning. We aim to support normal & healthy development in babies, by engaging their neural-muscular system during the use of our products.

Bickiepegs Teething Biscuits

Providing infants with innovative teething solutions since 1925.

Doidy Cups

Encouraging speech development and self-independence since 1950.
Bickiepegs Finger toothbrush & Gum Massager

Finger Toothbrush

Caring for infant oral health from an early age.

Award Winning Designs.

Credible designs for both Bickiepegs and Doidy ranges secured us multiple awards throughout the years.

Our Partners

Trusted by UK groceries, supermarkets, and pharmacies.

Professional testimonials

I fully support and recommend the use of the Doidy cup. As a Nutritionist and specialist in Baby Led Weaning, I am always looking for products that support nutrition and health. The design of the Doidy cup fits this bill perfectly. It supports a baby’s oral development, encourages good motor skills and enables independence. I used the cup with both of my children and highly recommend its use from birth, through the weaning stage and beyond.
Julie Clark
Bsc N.Med
I have been a fan of the Doidy cup for many years but I wanted to find out what our parent testers thought. I am glad to say they agreed with me so we were delighted to award Doidy our 'Best of the best' Open cup. "The outright winner in this category with an incredible 100% of testers choosing this as their favourite cup overall! The innovative design with its slanting rim greatly reduces spillage and helps the cup remain surprisingly stable into the bargain. The perfectly sized double handles also make it easy for babies and children to drink from."
Sharon Trotter
Bsc Midwifery
Our brands Feature